The latest radio ratings surrounding football timeslots are
in! And it’s bad news for 3AW.
The employees of 3AW might be
used to the echoes of Brian Taylors famous catchphrase “Boy ‘O Boy”. Woweee”
echoing through the corridors, but this time, he isn’t commentating the footy.
He’s reading the latest radio figures. To be fair, there wasn’t much to like
about the figures for BT with his station, a long-time powerhouse on the
airwaves, copping a fair whack from archrival Triple M and the ABC.
Along with his famous catchphrase
echoing the corridors, there have also been murmurs coming into the 2014 AFL
season about some big names coming out of contract at the station and that
management were keen to see an improvement on the recent fail in ratings.
However, these numbers are a disaster!
Triple M is comfortably ahead
when it comes to the two marquee timeslots of Friday night and Saturday
afternoon particularly with the younger generation.
Don’t get me wrong, 3AW rates
really well with the elderly, but unfortunately for them, the category with the
most listeners happens to fall in the age demographic of 10-54 and that’s where
they are failing.
The overall numbers on Friday
night have Triple M on 10.8 and 3AW on 8.2, however in the age demographic of
10-54 the numbers from Triple M were 14.3 and 3AW picking up the scraps on a disappointing
3.8.
I was pretty bias going into this
review having connections with Triple M but based off these ratings I don’t
feel so bad anymore about my thoughts on 3AWs broadcast of the footy. Triple M obviously connects with the younger demographic due to its exciting
commentating team.
And it’s probably fair to say
that Brian Taylor and the others down at the 3AW headquarters might be looking
for answers over the coming weeks due to those ugly ratings before the season
gets too far out of hand!
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