All aboard the Kyle and Jackie O express!
This vessel is on an unstoppable express
route right to the top of the radio ratings leader board and I hate to admit it,
but Kyle Sandilands was right. Yuk! Those words tasted horrible coming out of
my mouth, but unfortunately it’s true.
Last year Kyle and Jackie O made
the bold move to part ways from their former radio company 2day FM after 10 years
to start a new family with Mix now rebranded as Kiis FM after some ‘differences’
the team was having with their old bosses. Jackie O had reserved feelings about
how they might fair at their new station but Kyle Sandilands being, well, Kyle
Sandilands he arrogantly believed that he would take all of his old listeners
from his successors at 2day FM and smash them in the ratings despite his new
station drawing less than a third of he and Jackie O’s audience share of 10.4
per cent at their old stomping ground.
The Kyle and Jackie O franchise
was a well oiled engine and it was always going to be a hard team to replace.
So Austero’s solution was to replace the old duo with 4 big personalities in
Jules Lund, Merrik Watts, Sophie Monk and former Spice Girl Mel B. However, if
you put 4 big engines on the same track together, they are eventually going to
clash and derail.
Sandilands hit the nail on the
head when he said “I listened to the (new 2day FM) show for a few minutes and
it was all over the place. But that’s what happens when you have a few alpha
personalities, there is no balance at all!”
It was always going to happen, if
you like a ride you’re going to want to go on it again and again no matter
where it is. If Hamish and Andy left the TODAY network to head to another
station, their loyal listeners would follow them wherever they went. Let’s hope
for Austereo’s sake that that doesn’t happen as they can’t afford to lose
another amazing team to their competition.
With the new 2day FM teams
ratings plummeting as the year goes by, the question begs, will there be a new
opening for a Sydney Breakfast team at the end of the year? Maybe there’s only
room on the tracks for one well-oiled machine.
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